Teamspirit – The integrated financial services communications agency – Our work

The challenge was to create excitement among IFAs about the launch of L&GI's international portfolio bond, a 'late to market product'. Using bespoke research we did just that and generated over £ 90,000 coverage in target media. Click on image to enlarge.

Our brief was to take Norwich Union beyond the money pages, and into everyday life. And through raising a topical debate on the state of the nation’s healthcare, we managed to make it headline news.

With the aim of positioning Norwich Union as a thought leader on health issues, we established a ‘Health of the Nation’ panel, consisting of 250 GPs from all over the country. Click on image to enlarge.

We were tasked by top independent invoice finance provider, Close Invoice Finance to boost their profile in a crowded market place. By developing the "small business barometer", we gave Close a platform for the first time and yielded a 300% increase in coverage in core press. Click on image to enlarge.

Let’s face it, a new piece of technology to help Norwich Union assess which homes are at greatest risk from flood damage, isn’t exactly very consumer friendly. So when we were asked to communicate the launch of Norwich Union’s new Digital Flood Mapping service, we turned it around, making it a human-interest story that directly benefited consumers.

The fact is, if you live in an area that’s deemed to be a high flood risk, it’s difficult to get your home insured. But what if your postcode says you’re in a high flood area, but your home is actually on a hill? Click on image to enlarge.

As we move into a more spiritually attuned era, are our credit card statements reflecting that change? That was the question we posed in order to raise brand awareness of Virgin Money’s credit card among young women. First off, we set out to identify trends in credit card spending. We found that a lot of young women weren’t using theirs on clichéd buys like shoes, handbags and expensive clothes. Click on image to enlarge.

Mention the word ‘suburbia’ and most people conjure up images of identical houses, tree-lined streets and twitching net curtains. So when The Chesham came to us to help raise their profile among prospective property buyers in these areas, we focused our attentions on what suburban living is really like these days.

We also investigated why so many of us often shy away from admitting that we live there. Our strategy was to reposition The Chesham as the champion for suburbanites everywhere, while challenging any negative assumptions about them, and quashing the myths. Click on image to enlarge.

When it comes to building or protecting our clients’ reputations, our specialism is our greatest strength. Our focus on the financial and professional services sectors means we always hit the ground running, truly understand your issues and can translate complex messages for consumer, corporate and business audiences.

Teamspirit Public Relations was created by client demand. We are equally at home supporting fully integrated campaigns as we are delivering stand alone projects. To find out more click here or see the case studies below.



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Advertising
Digital
Direct marketing
Retail and events

Or view some of our work by Integrated campaign.

Sheila's Wheels

Our job was to reinforce the brand as being innovative, forward thinking, sassy and understanding the female driver. Our campaign undertook research to find out how many women were putting themselves or others at risk by driving in incorrect footwear.

We commissioned product design manufacturers to design the Sheila Driving Heel – a new footwear design concept that aims to make women safer and more comfortable behind the wheel, without compromising on their style. Click on image to enlarge.

We have helped position financial technology provider, Distribution Technology as more than just ‘bits and bytes’. The firm is now hailed as a commentator in the advice debate across ‘the pinks’ and other trade media read by its target audience.

The Distribution Technology CEO is now a regular talking head on the role software has to play in ensuring compliant and efficient financial advice is given to consumers. Click on image to enlarge.

When we launched the innovative new pay-as-you-go VISA voucher from 3V, we needed to quickly articulate the problem that this new product was solving. We calculated that almost nine million people had been left out in the cold from the internet shopping revolution – due to either not having a bank card, the fear of online fraud or the worry about losing control of their spending.

We made the story more topical in the run-up to Christmas by calculating how many gift gaffes are committed each year – almost 65 million – with 3V predicting the top ten ‘must-have’ presents to buy online. Click on image to enlarge.